CIS三大識(shí)別系統(tǒng)
企業(yè)形象即CI（corporate identity）始于1908年（德國(guó)）貝塔.倍高斯的AEG項(xiàng)目理論，而CI或CI創(chuàng)造實(shí)績(jī)效益始于1956年（美國(guó)）艾利奧特.諾伊斯實(shí)施的IBM設(shè)計(jì)計(jì)劃之時(shí)。
CI在60年代引入日本，日本人把CI深入到企業(yè)管理之中，由西方的CI限于視覺(jué)設(shè)計(jì)擴(kuò)展為MI（企業(yè)理念），BI（行為規(guī)范），VI（視覺(jué)設(shè)計(jì)），三者構(gòu)成為CIS體系。
Three Identification Systems of CIS
The concept of CI first appeared in the AEG project theory proposed by the German Beta Pegauss[E1] in 1908, while it first produced benefits from the IBM design plan implemented by Elliott Noyce, an American, in 1956.
In 1960s, CI was introduced into Japan. Later it was deeply involved in the corporate management of the country, expanded from visual design, which is what the West did, to MI (management idea), BI (behavior identity) and VI (visual identity), three of which constitute the CIS system.
中智的CI模式，（融入CI管理系統(tǒng)和CI傳播系統(tǒng)）
CI在90年代初引入中國(guó)，在中國(guó)進(jìn)入市場(chǎng)經(jīng)濟(jì)后掀起了企業(yè)CI熱，在中國(guó)的CI初級(jí)階段，企業(yè)往往注重形式，忽視國(guó)情和企業(yè)內(nèi)在的東西，不少企業(yè)把CI當(dāng)成一種形式或業(yè)績(jī)對(duì)待，往往CI導(dǎo)入后缺乏執(zhí)行和管理的手段。
中智歷經(jīng)數(shù)年為企業(yè)導(dǎo)入CI，深入到企業(yè)之中。創(chuàng)建了含執(zhí)行CI管理與CI傳播的CIS體系。實(shí)踐證明，中智創(chuàng)建的CI+CI管理+CI傳播的“中智CI模式”，將會(huì)對(duì)企業(yè)全面導(dǎo)入CI起到解決問(wèn)題的真正效果（見(jiàn)圖所示）
CI Mode by ZhongZhi (with CI management system and CI disseminating system)
CI was first introduced into China in late 1990s, and after that, the heat wave of CI swept Chinese enterprises following practice of market economy in the country. In the early CI stage in China, enterprises always focused on the formality, but ignored the national reality and corporate internal management. Some even considered CI something superficial or a sort of performance. Consequently, implementation and management means was not in place after CI introduction.
ZhongZhi spent years on introducing CI into enterprises and making it part of the corporate fabrication. It established CIS system covering CI implementation and management and CI dissemination. Experience proves that “ZhongZhi CI Mode”, which consists of “CI+CI Management+CI Dissemination”, can wholly play its role in solving problems.
企業(yè)運(yùn)作模式
企業(yè)導(dǎo)入CI，應(yīng)以企業(yè)實(shí)際情況出發(fā)，選定最佳導(dǎo)入時(shí)期，還要針對(duì)企業(yè)自身?xiàng)l件作出判斷，如企業(yè)產(chǎn)品質(zhì)量及市場(chǎng)前景等硬件是否適應(yīng)市場(chǎng)競(jìng)爭(zhēng)條件。CI不是萬(wàn)能，要因地制宜，就如同一個(gè)人身體不好，穿得再紳士，也提不起精神。因此，企業(yè)在CI導(dǎo)入前，應(yīng)解決自身存在的產(chǎn)品與產(chǎn)品結(jié)構(gòu)等問(wèn)題。中智創(chuàng)建的“企業(yè)運(yùn)作模式”是幫助企業(yè)自我檢驗(yàn)，適應(yīng)產(chǎn)品入市即產(chǎn)品概念——商品交易即商品概念——品牌擴(kuò)張即品牌概念。企業(yè)運(yùn)作模式圖表如下：
Corporate Operation Chain
CI should be introduced into enterprises on the basis of their situations. To do that, optimal time should be selected and conditioned, such as whether the product quality and market perspective can get accustomed to the competition, should be judged. Like a person whose health is poor, no matter what clothes he wears, he would not remain high spirit. The same is true of CI, which can’t offer universal solutions, but ones based on the realities. Therefore, an enterprise should first solve the problems existing in products and products structure before it adopts CI. The Corporate Operation Chain designed by ZhongZhi can help enterprises self-examine, which consists of “product concept” that introduces products into the market, “commodity concept” that tells the commodity trade and “brand concept” that aims at brand expansion.
無(wú)錫市中智策劃傳媒有限公司，品牌策劃，CIS/VIS設(shè)計(jì)，專(zhuān)賣(mài)店設(shè)計(jì)，包裝設(shè)計(jì)制作，禮品設(shè)計(jì)制作，活動(dòng)策劃執(zhí)行。
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